กำหนดการโครงการ
Alibaba Global E-Commerce Talent - Train the Trainers
10-15 มิถุนายน พ.ศ. 2561 เวลา 09.00 - 18.00 น.
ณ ชั้น 1 อาคารเฉลิมพระเกียรติฉลองสิริราชสมบัติครบ 60 ปี (KB) มหาวิทยาลัยบูรพา


Schedule Type Time Topic Outline
Day 0
Check In & Warm Up
(10 Jun 2018)
Introduction 13:30 - 14:30
Registration & Check-in Registration and check in attendees
Opening remarks by Organizer Welcome speech
Introduction Program introduction and getting to know each others
Course 14:30 - 16:30 Digital economy and Thailand 4.0 Thailand 4.0 and Plan for Future Talents
Practice 16:30 - 18:00 Forming a new company Grouping, Company name, logo, slogan
Company Introduction Company Introduction
Day 1
eCommerce ecosystem and B2B,
B2C Platform
(11 Jun 2018)
Course 09:00 - 10:30 eCommerce ecosystem - China Story eCommerce ecosystem - China Story
10:40 - 12:00 B2C, C2C Platform Introduction Taobao, Tmall, Lazada
12:00 - 13:00 Lunch Break
13:00 - 14:00 Aliyun Introduction How Aliyun support the e-commerce system
14:00 - 16:10 B2C eCommerce Overivew Take Lazada as an example
16:20 - 16:50 B2B eCommerce Overview B2B eCommerce Overview
Practice 17:00 - 17:20 How to select a right product Understand how to select right products in E-Commerce Platforms
17:20 - 18:00 Self-Positioning Start as a new company
Day 2
An Overview on E-Commerce Business
(12 Jun 2018)
Course 09:00 - 10:00 Internet Business Differetiate Internet Business and E-Commerce
10:10 - 12:00 Alibaba.com Overview Alibaba.com Overview
Business logical and trends
12:00 - 13:00 Lunch Break
13:00 - 14:30 International Business The change of the international business
14:40 - 15:40 eCommerce Rules and Principle Basic rules of the E-Commerce and international business
15:50 - 16:50 eCommerce Team Structure How to organize an e-commerce team and manage the performance
Practice 17:00 - 18:00 Select a Proper Platform Improve your company sales through e-commerce
Day 3
Understanding E-Commerce Platform Operatio
(13 Jun 2018)
Course 09:00 - 09:30 E-Commerce Website Operational Overview Operation comparison between different e-commerce platforms
09:30 - 10:30 Keywords Selection in Alibaba.com Difference of the keywords searching
Importance of the keywords
Keywords collecting and defination
10:40 - 12:00 Display Products in Alibaba.com Ranking and mobile traffic
Display a Product in Alibaba.com
How to compose a good product description
12:00 - 13:00 Lunch Break
13:00 - 14:00 Minisite Design in Alibaba.com Minisite and related decoration of Alibaba.com
14:10 - 15:40 Platform Maintenance Supplier Service Index and how it works
Working Scheme of Keywords Advertising
15:50 - 16:50 Platform Optimization Customer's behaviour and account data analysis
How to improve e-commerce account performance
Practice 17:00 - 18:00 Define a Market Strategy How to open a targeted market through teamwork
Day 4
B2B eCommerce - Customer Management Skills
(14 Jun 2018)
Course 09:00 - 10:30 Prospecting for Customers Buyer analysis
Inquiries analysis and handling skills
RFQ rules and handling skills
10:40 - 12:00 E-Commerce Customer Communication Negotiation with customers
Customer following case study
Customer relationship management
12:00 - 13:00 Lunch Break
13:00 - 14:00 Market Research eCommerce customer identify skills
14:10 - 15:20 Risk Control What are the risk we need to be cautious in e-commerce
How to deal with the risk and prevent it
15:30 - 16:50 Open a E-Commerce Course How to open an e-commerce course
Practice 17:00 - 18:00 How to form startup team Understand the structure in startup companies
Day 5
Business Simulation, Assessment and Closing Ceremony
(15 Jun 2018)
Practice 09:00 - 12:00 Sharing and Presentation of the Final Business Plan Present the solution for the chosen topic
12:00 - 13:00 Lunch Break
Assessment 13:00 - 15:00 Assesment Instructors will attend the final assessment
Closing Ceremony 15:00 - 16:30 Completion Ceremony Certification & Closing